introduction:

Currently seeking a position that will drive me through the next decade… and beyond.

In the right environment, I am literally irreplaceable in reworking existing systems or shaking things up and pushing them in clever new directions. I also thrive on the process of shredding out-dated approaches and belief-systems with the goal of attaining clarity in terms of tangibles and objectivity.

Therefore ideal perspectives should be dynamic and offer constant challenges that allow me to muster a wide array of creative/professional skill sets and knowledge.

EXPERIENCE

Co-Founder
& Creative Director
2007 – PRESENT

XoMoX codev
New York & Shanghai / 上海

Co-Founded and relaunched the “XoMoX” brand name as a boutique agency for projects involving: 1.) Creative, Design and Consulting services and, 2.) International Trade, Logistics and Quality Control services. Involved in conceptualization and management of branding & positioning, product development, sales & marketing strategies, web design, multimedia, and interior design projects.

Head of Creative Development
2015 – 2016

WEBi English
Shanghai / 上海

One year contract to lead the development of teaching materials for both hard / physical and online presentation. Created a “Head of Foreign Teacher Development” department for recruitment and training of Foreign Teachers. Crafted in-depth training programs even filled in for Teachers.

Project Manger 
& Interior Designer
2013 – 2014

Shiny Bay Design
Shanghai / 上海

Contracted with this architectural firm to deliver concepts and designs for a number of restaurant / brewery projects in Shanghai and other cities in China. Focus on interior design, aspects of urban planning, landscape design and mixed-usage.

Guest Lecturer
2012

TóngJì University | 同济大学
Shanghai / 上海

Designed and delivered lectures and conducted focus groups related to urban development and food production systems for a United Nations sponsored Sustainable Development program.

Creative Director & Managing Partner
2012

Mojo | sushi • grill • lounge 
Shanghai / 上海

Conceptualized and designed overall theme and oversaw its build-out. Implemented a New Concept Menu. Was responsible for staff training and day-to-day operations including: negotiating with suppliers, inventory control and accounting. Established promotional strategies while designing the marketing materials and social media campaigns.

Head of Mktg.
2005 – 2007

DXCEL International
Shanghai / 上海

Formerly “American Craft Beers”. Constructed and implemented an entire marketing and sales strategy to promote American craft beers for this Shanghai-based importer and distribution company. Heavy market research led to establishing key accounts among high-end restaurants, hotels and supermarkets. Built and managed a sales and marketing team in Shanghai and set up and trained other regional teams around China.

Creative Director
2005 (3 mo. project)

Naked Cow
Shanghai / 上海

Oversaw the re-design and re-positioning of the restaurant into a newly themed venue. Conceptualized the theme, menu and identity to bring about a more cohesive and successful brand ID coupled with an aggressive marketing strategy.

Creative Director
2004 – 2005 
(6 mo. project)

Red Passion
Wuhan / 武汉

Contracted to conceptualize, theme, design and oversight of the build-out through launch phases of this mixed-use venue. The end result was a supper club / café, night club and KTV rolled into one beside a lake in the CBD of Wuhan, China.

Business Dev. Consultant
2004 (6 mo. project)

Royal Thai
Bangkok / บางกอก

Established a new customer service team for the company to direct sales to key accounts in North America and Europe. Developed a marketing and sales strategy that opened up accounts with transnational brand names such as: St Regis, Novotel and Sheraton. Developed product lines that met demands and trends while crafting sales strategies and material to support these efforts. Established a method of communications between the customer service department and clients that utilized contemporary IT services resulting in rich media presentations and tools allowing clients to monitor projects over the Internet.

Board Member
& Head of Comm.
2003 – 2004

CICC (Coalition for the International Criminal Court)
New York City

As a Board Member and “Head of Communications” for this non-profit / NGO, was engaged with numerous aspects of the ICC (International Criminal Court) in the Hague. Developed and implemented communication strategies. Specific goals were: Increasing visibility of ICC and Rome Statute system of international justice, promotion of civil perspectives on the ICC and the communications of campaigns aimed at developing advocacy.

Co-Founder
 & Creative Director
1998 – 2004

XoMoX Creative NYC
New York City

Co-Found and established this boutique creative firm in New York’s trendy SoHo district. Conceptualized and implemented unique brand and marketing strategies Clients included: Macy’s and Bloomingdales’s department stores, MOMA (Museum of Modern Art) MTV, Swatch, Herman Miller and Pro-Bono projects were undertaken for organizations such as: the Chinatown Partnership, and DIFFA (Design Industries & Friends Fighting AIDS).

Business Dev.
Partner
1997 – 2003

Razorfish 
New York City

As a Contractual Partner, was engaged in creative development activities including: web development, media planning and buying, technology, innovation, emerging media, analytics, advertising, social influence, marketing and trends research. Was integral in establishing Intervision-Razorfish, a joint venture based in Tokyo.

Managing Partner
1996 – 1997

Swirl, Inc.
South Beach, Miami


Redesigned, positioned and managed this South Beach venue. Conducted heavy communications with the local government and community boards while conceptualizing marketing and event strategies – all to inevitably turn the space into a profitable venture.

Event Producer / Promotor
1993 – 1996

Limelight, Inc.
New York City

As an Event Producer, Promoter and Multi-Media Developer I was involved in extensive Artist Development and Tour Design / Production for artists. Acted as as a Creative Consultant for numerous major films.

Assoc. Media Planner
1992 – 1993

Saatchi & Saatchi
New York City

Worked with the Media Supervisor developing strategic channel/media approaches that met client objectives. Developed a considered vehicle lists, i.e. considered sites, publications, lists, etc. Assisted in the research and development of the recommendation documents.

STUDIES

Fashion Inst. of Technology

years: 1992 – 1996
program: Advertising & Mktg. Communications and…
Advertising Design

Gained the knowledge and skills necessary in the communications industry, such as Advertising Management, Strategy and Creative Execution, Public Relations, Publicity, Fashion Journalism, Corporate Communications, Media Planning, Electronic Media Production, IMC Management, and Brand Management.

New York University

years: 1993 – 1995
program: N/A
* engaged only “choice” classes

including: Film & Television, Political Theory, Sociology, Psychology, Perception, Cognition and Psychology of Language.

PROFILE

Personality: “ENFP”

This profile is based largely upon the Myers–Briggs Type Indicator (MBTI) assessment. A psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. The indicator is frequently used in the areas of pedagogy, career counseling, team building, group dynamics, professional development, marketing, family business, leadership training, executive coaching, life coaching, personal development and marriage counseling.

  • highly creative & energetic
  • project-oriented
    at best when involved with fresh & challenging endeavors
  • works logically & rationally
    by utilizing the Socratic Method
  • future-oriented
    thus excels at trend-forecasting and change
  • natural leader
    but not in an authoritarian method
  • grasps difficult concepts & theories
  • well-developed communication skills
  • relates to people on THEIR level

Software Proficiency

Mac OS
Wordpress / Web Design
Adobe Creative Suite
Audio/Video Editing
MS Office suite

Core Experience

(in years)

25

Creative Design

20

Brand Mgmt.

15

in Asia / APAC