Eric Bochene

CREATIVE director


Currently seeking a position that will drive me through the next decade… and beyond.

In the right environment, I am literally irreplaceable in reworking existing systems or shaking things up and pushing them in clever new directions. I also thrive on the process of shredding arguments and belief-systems with the goal of attaining clarity in terms of tangibles based in objective reality.

Therefore ideal perspectives should be dynamic and offer constant challenges that allow me to muster a wide array of creative/professional skill sets and knowledge.


Founder & Director
2012 – PRESENT

XoMoX codev
Shanghai / 上海

Relaunched the “XoMoX” name into a two-pronged agency: A.) Creative, Design and Consulting services and, B.) International Trade, Logistics and Quality Control services. Deeply involved in conceptualization and management of branding & positioning, product development, sales & marketing strategies, web design, multimedia, and interior design projects.

Project Mgr. / Interior Designer
2013 – 2014

Shiny Bay Design
Shanghai / 上海

Contracted with this architectural firm to deliver concepts and designs for a number of restaurant / brewery projects in Shanghai and other cities in China. Focus on interior design, aspects of urban planning, landscape design and mixed-usage.

2012 (10 mo.)

TóngJì University | 同济大学
Shanghai / 上海

Designed and delivered lectures and conducted focus groups related to urban development and food production systems for a United Nations sponsored Sustainable Development program.

Managing Partner
2011 – 2012

Mojo | sushi • grill • lounge
Shanghai / 上海

Conceptualized and designed overall theme and oversaw its build-out. Implemented a New Concept Menu. Was responsible for staff training and day-to-day operations including: negotiating with suppliers, inventory control and accounting. Established promotional strategies while designing the marketing materials and social media campaigns.

Head Teacher
2008 – 2010

Web International
Shanghai / 上海

Teaching ESL to Chinese Students. Developed teaching materials for both hard/physical presentation and online presentation. Acted as Lead Foreign Teacher between Chinese Management and newly recruited Foreign Teachers and conducted intense training to newly-hired Teachers.

Head of Mktg.
2005 – 2006

American Craft Beers
(now: “DXCEL”)

Shanghai / 上海

Constructed and implemented an entire marketing and sales strategy to promote micro brewed American beers for this Shanghai based importer and distribution company. Conducted heavy market research that led to establishing key accounts among high-end restaurants, hotels and supermarkets. Built and managed a sales & marketing team and set up and trained other regional teams around China.

Creative Director
2005 (3 mo. project)

Naked Cow (now “DXCEL”)
Shanghai / 上海

Oversaw the re-design and re-positioning of the restaurant into a newly themed venue. Conceptualized the theme, menu and identity to bring about a more cohesive and successful brand ID coupled with an aggressive marketing strategy.

Creative Director
2004 – 2005 
(6 mo. project)

Red Passion
Wuhan / 武汉

Conceptualized theme, design and oversaw the build-out through launch phase of a mixed-use venue. The end result was a supper club / café, night club and KTV rolled into one building beside a lake in the city center.

Business Dev. Consultant
2004 (6 mo. project)

Royal Thai
Bangkok / บางกอก

Established a new customer service team in order for the company to direct sales to key accounts in North America and Europe. Developed a marketing and sales strategy that opened up accounts with transnational brand names such as: St Regis, Novotel and Sheraton. Developed product lines that met demands and trends while crafting sales strategies and material to support these efforts. Established a method of communications between the customer service department and clients that utilized contemporary IT services resulting in rich media presentations and tools allowing clients to monitor projects over the Internet.

Head of Communications
2003 – 2004

CICC (Coalition for the International Criminal Court)
New York City

Engaged with all aspects of the ICC (International Criminal Court) in the Hague in order to develop and implement communication strategies. Specific goals were: Increasing visibility of ICC and Rome Statute system of international justice, promotion of civil perspectives on the ICC and the communications of campaigns aimed at developing advocacy strategies.

Consulting Partner
1998 – 2003

New York City

Responsible for creative business activities including: web development, media planning and buying, technology, innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search. Was integral in establishing Intervision-Razorfish, a joint venture based in Tokyo.

Founder / Creative Director
1997 – 2003

XoMoX creative
New York City

Established this boutique creative firm in New York’s trendy SoHo district. Conceptualized and implemented unique brand and marketing strategies Clients included: Macy’s and Bloomingdales’s department stores,  MOMA (Museum of Modern Art) MTV, Swatch, Herman Miller, MTV, Sony Entertainment and Pro-Bono projects was done for organizations such as: the Chinatown Partnership, and DIFFA (Design Industries & Friends Fighting AIDS).

Managing Partner
1996 – 1997

Swirl, Inc.
South Beach, Miami

Redesigned, repositioned and managed this South Beach venue. Conducted heavy communications with the local government and community boards while conceptualizing marketing and event strategies. Inevitably, turned the space into a profitable venture.

Event Producer / Promotor
1993 – 1996

Limelight, Inc.
New York City

As an Event Producer, Promoter and Multi-Media Developer I was involved in extensive Artist Development and Tour Design / Production for artists. Acted as as a Creative Consultant for numerous major films.

Assoc. Media Planner
1992 – 1993

Saatchi & Saatchi
New York City

Worked with the Media Supervisor developing strategic channel/media approaches that met client objectives. Developed a considered vehicle lists, i.e. considered sites, publications, lists, etc. Assisted in the research and development of the recommendation documents.


Fashion Inst. of Technology

years: 1992 – 1996
program: Advertising & Mktg. Communications and…
Advertising Design

Gained the knowledge and skills necessary in the communications industry, such as Advertising Management, Strategy and Creative Execution, Public Relations, Publicity, Fashion Journalism, Corporate Communications, Media Planning, Electronic Media Production, IMC Management, and Brand Management.

New York University

years: 1993 – 1995
program: N/A
* engaged only “choice” classes

including: Film & Television, Political Theory, Sociology, Psychology, Perception, Cognition and Psychology of Language.


Personality: “ENFP”

This profile is based largely upon the Myers–Briggs Type Indicator (MBTI) assessment. A psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. The indicator is frequently used in the areas of pedagogy, career counseling, team building, group dynamics, professional development, marketing, family business, leadership training, executive coaching, life coaching, personal development and marriage counseling.

  • highly creative & energetic
  • project-oriented
    at best when involved with fresh & challenging endeavors
  • works logically & rationally
    by utilizing the Socratic Method
  • future-oriented
    thus excels at trend-forecasting and change
  • natural leader
    but not in an authoritarian method
  • grasps difficult concepts & theories
  • well-developed communication skills
  • relates to people on THEIR level

Software Proficiency

Mac OS
Wordpress / Web Design
Adobe Creative Suite
Audio/Video Editing
MS Office suite

Core Experience

(in years)


Creative Design


Brand Mgmt.


in Asia / APAC