I create credible brands that best reflect the organization’s mission, vision and goals, build trust, and shape future opportunities.
My approach to brand strategy dwells in singular focus on brand coherence. Whether it’s branding strategy, corporate branding, or product branding; from positioning, customer and stakeholder research, naming, competitive benchmarking to lifecycle assessments and strategies, the focus on brand coherence is always anchored in immersing the organization towards strong internal alignment focusing on a clearly defined vision that is differentiated and proprietary.
And then it happens… in the blink of an eye, a consumer shows affinity for your brand. This moment – when consideration turns into a sale – drives everything we do. My philosophy and strategic design approach – the Blink Factor – gears in on that instant, providing a strong understanding of the consumer mindset, founded on our extensive consumer research experience.